You need to do your report research which means reviewing your website statistics so you know who is visiting your site and what they looked at. The best FREE tool to do this is called Google analytics. You need a Google Account in order to have access to this analytics tool and a few others that can really help you get web traffic.
Once you sign up you will be provided with a unique identifier code that you will need to add to your website. Only you will able access information about your own site; you can't access information for other sites unless the site owner explicitly grants you access. The only people with access to your information will be people you grant access to. Learn how to set-up a Google Account.
What does report research mean to me?
The data provided by Google Analytics give you all kinds of key information about the visitors to your site. You can review each report in detail so you know what you need to change and get more visitors. You'll be able to compare the behaviour and profitability of visitors who were visited your website from each of your ads, keywords, search engines, or emails, and gain valuable insight into how to improve your site's content and design. However large or small your site, and however you drive traffic to it this report research can help you make the changes you need to be successful.
Example: You had 1345 visitors from Seattle, Washington, USA and only 3 from Las Vegas, Nevada, USA and you sell fishing lures. This tells you that you need to create a new web page that is more Design SEO (Search Engine Optimized) for fresh water fishing and you can start getting more visitors and more sales from freshwater fishermen.
Example: You have 680 visitors from the key word "Pens" and you see that they are all landing on the "Used Pens" page but you are not making any sales. You can also see they are not staying on that page any longer then 23 seconds max and you follow their path to your "About Us" page then they leave. This tells me what I have on the "Used Pens" page isn't grabbing their attention or they don't trust what they see there and so they go to my "About Us" page to see just how trust worthy we are because they are used pens. I know I have some changes to make based on the critical data.
What does Bounce Rate mean?
Bounce rate is the percentage of visitors that bounced off a particular page on your website and either left your website or went to another page on your site. Use this metric to measure visit quality - a high bounce rate generally indicates that website pages are not relevant to your visitors. The more compelling your pages, the more visitors will stay on your site and convert into sales. You can minimize bounce rates by design SEO those pages to each keyword and ad that you run. The pages visitors land on should provide the information, product or services that were promised in the original ad copy (text).