Google Instant Preview And How It Affects Web Traffic
Now that Google instant preview is on the scene we have to develop new ways to implement SEO into our pages so that searchers see what they want and click through to our website.
This sample of instant preview shows the entire web page in a preview so we need to make sure the person previewing sees what we want them to see right away. Here are some
suggestions of things you may want to change,
1. Improve Your Graphics - Pictures always grab the searcher's
attention in the instant preview so it's vital to have eye-popping
graphics right next to your important information.
2. Create Great Headlines - Good headlines quickly capture the
searcher's attention and draws them to your page. You'll need to make
them bold enough to be seen in Google's instant preview.
3. Write An Informative Summary - Place your important
information in a short summary which also captures the viewer's
attention. This will entice the instant preview viewers to visit your site or page.
4. Take A Multi-Layered Approach - Just don't aim all your
marketing towards free organic search, but try video listings,
news listings, image listings... to get other ways onto
Google's first page.
5. Finally, PPC Advertising - This is probably not what you
want to hear, but paid listings through Google Adwords is
another option. I'm not a big fan of PPC but as
more and more major companies throw BIG funds into SEO
and Keyword Link Buying, organic search is not really free or
even available to everybody anymore and for extremely lucrative keywords you can beat them out cheaply. For the small-time
webmaster or marketer, paid listings in Google may be your
only option and that option is quickly becoming too costly for
many. Be sure to see Pay Per Click Traffic to learn how to save the most money.
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Google Inatant Preview
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